How to Track Hyperlinks in Mailings

By default, Konvey automatically finds and tracks ALL hyperlinks in the HTML content of your mailings. The tracking process rewrites your hyperlinks to point to Konvey's web servers; when a recipient clicks a hyperlink, Konvey records that action in the database and then redirects the user to the URL that appeared in the original mailing content.

To Track or Not to Track…
There may be some cases in which you may not want Konvey to track a particular hyperlink. To do this, the konvey-notrack attribute can be applied to any <a> tag. It will prevent Konvey from tracking the link. The konvey-notrack attribute doesn't need a value—and will ignore any value it's provided—so use it like this: <a konvey-notrack href="http://konvey.com"> Learn more. </a>.

There are two situations in which Konvey will automatically apply the konvey-notrack attribute to a hyperlink. If the URL in the href attribute matches a URL used in the display text. For example:

<a href="http://konvey.com">http://www.konvey.com</a>
<a href="http://konvey.com">www.konvey.com</a>

This is done because, after the Konvey hyperlink rewrite process, the URL in the href attribute would point to an entirely different domain than the URL in the visible text, causing some spam-checkers and anti-malware programs to treat the hyperlink as a possible phishing attempt. Not good.

Reporting and Hyperlink Grouping
If any trackable <a> tag in your mailing content contains a title or konvey-title attribute, Konvey will store that value in the database. Titles are displayed—along with URLs—in real-time mailing statistics reports, and they can also be used for filtering purposes.

The difference between title and konvey-title is that the former will remain in the HTML content of the mailing and will act as a tooltip for the hyperlink, whereas the latter will be stripped out and used purely for reporting and filtering purposes.

If both attributes exist on the same hyperlink, the konvey-title value is the one that will be saved in the database. So, in the case of…

<a href="http://konvey.com" title="Konvey" konvey-title="Konvey Home Page">Home</a>

…"Konvey" will be visible as a tooltip,  and "Konvey Home Page" will be used for reporting and filtering.

For reporting and filtering purposes, Konvey treats every combination of URL and Title as unique. If you have two hyperlinks with the same URL but different Titles ...

<a href="http://konvey.com" title="Konvey (Top)">Konvey</a>

<a href="http://konvey.com" title="Konvey (Bottom)">Konvey</a>

...they will be categorized separately. Likewise, hyperlinks will be categorized separately if the Title is the same but the URLs are different:

<a href="http://konvey.com?utm_campaign=Newsletter1" title="Konvey">Konvey</a>

<a href="http://konvey.com?utm_campaign=Newsletter2" title="Konvey">Konvey</a>

You can leverage the Title attribute to group different URLs that serve the same purpose, or to distinguish between identical URLs based on their position within the content.